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Wren & Willow, Oundle

Florist, for a made-up business. The idea: a botanist’s specimen label.

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Wren & Willow example site: the opening screen
The opening screen, on a laptop

The need

Flowers are bought for a moment: a birthday, a thank-you, a wedding. People want to see what’s in this week, choose a bouquet at a price, and order it for a day.

The idea

A botanical specimen sheet. One stem at a time, each with its own label, and the page changes colour with each flower as you scroll.

Wren & Willow example site: the stems stack up
The stems stack up
Wren & Willow example site on a phone
On a phone

The details that do the work.

  • In the shop this week

    This week’s flowers, one stem at a time.

  • Bouquets with prices

    Each one named and priced from £30, with delivery prices too.

  • For the big days and the small ones

    Birthdays, thank-yous, sympathy and weddings.

  • Order flowers

    A form with the day you need them, or the number to tap.

Measured

Scored by Google’s own speed checker, PageSpeed Insights, on 11 October 2026. Scores are out of 100, and 90 or more is what Google calls good.

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Google PageSpeed Insights scores for the Wren & Willow example site
ScreenSpeedAccessibility
Phone99100
Laptop100100

Type and colour

Set in DM Serif Display, DM Sans and DM Mono. The colours come from the idea, not from a template.

  • Claret#4a0a10
  • Petal#f6a48e
  • Ink#2b0a0e
  • Paper#ffffff
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